HMA University – Emergency Fast Cash Generators
If you are selling a product or service right now, one of the easiest and one of the fastest ways is to increase the price of your product. The price of your product or service is one of the most important decisions you’ll make for your business and unfortunately most people act like sheep when pricing their product.
They instinctively look and copy what their competition is doing. In this interview, you’ll learn why this is the worst thing you can do when determining price. Your going to hear from Larry, a strategic pricing expert. Larry specialize in sales and marketing training with a primary focus on selling at prices higher than your competitors and maintaining profitable margins for your company.
Larry is a Ph.D. and former professor who has become famous for his work in getting profitable results in business. His specialty is in the areas of how to successfully raise prices and maintain high profit margins. Larry has educated hundreds of thousands of businesspeople both public and private seminars and is considered one of the nation’s foremost authorities in getting top dollar for one’s products and services.
In this interview you’ll learn.. How to stop racing your competitors to bankruptcy court and start selling at prices that actually earn you a profit. Why business is a game of margins, not volume. Why competing on price might be a surefire way to run your business into the ground. Why your problem isn’t your competition; it’s Your thinking. The truth about why people buy, only one of which is price.
You’ll also learn other proven strategies for selling based on value rather than price, how to price products or services correctly in the first place, how to withstand pressure to cut prices. This interview is 58 minutes.
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