HMA University – Testimonials
To: Michael Senoff
I got my first client today!
After 4 hours of meeting with him in his office, I got a lock-down of doing a “hybrid” of the HMA system: USP & Internet marketing for a total of $1,000.00 for both steps combined.
He owns 3 pizza stores (non franchised) and is trying to grow the internet part of it. Since I’m very experienced with IM, I told him some things he needed to know (somewhat the same stuff as in the HIMA training) and then I also encouraged him to allow me to help him with his USP.
He’s got a very interesting approach to getting more and more customers/pizza eaters. He’s partnered up with not only local video stores but also schools, churches and a university.
Since his business is Christian-based, finding good help is genuinely hard for him Usually he’ll get the girls that are really sweet and seem to have excellent customer service, but they show up with 10 earrings, piercing, etc. You can imagine finding people to represent his pizza store is difficult. So he’s targeted churches and is advertising his business to them, for the young people who need work.
I realize that a pizza joint is going to be difficult to work, but he’s got something that no one else has within a 200 mile radius: decals for his pizza!! Kids can now have a Sponge Bob picture on their pizza during a pizza party! That’s pretty cool!
So, I’m going to spend the next few days working on his USP, and then I will work on his internet marketing side of it probably next week.
Just wanted to give you an update on what’s going on with me!!
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